Real Estate Branding Photo Shot List
Your real estate branding photo session is quickly approaching and you realize you don’t know what shots you want and need to set you apart from the competition. Worry not, I have put together a lovely list of options to consider when the shoot date arrives:
Show off your local knowledge: Take photos of iconic landmarks in your area or popular local events that you attend. This will help establish you as an expert in the area and show potential clients that you have a deep understanding of the community.
Showcase your properties: Take high-quality photos of your properties, both inside and out. Use professional photography techniques to make your listings stand out and highlight their unique features.
Highlight your team: Take photos of your team working together or participating in community events. This will help personalize your brand and show potential clients that you have a dedicated team supporting you.
Use lifestyle imagery: Take photos that show potential clients the lifestyle they could have in their new home. For example, take photos of a family playing in a backyard or a couple enjoying a glass of wine on their balcony.
Emphasize your personal brand: Take photos that showcase your personal style and brand. This could be as simple as taking photos of your favorite coffee shop or workspace, or more stylized photos that emphasize your personality and values.
Use social media: Take behind-the-scenes photos of your day-to-day activities as a real estate agent and post them on social media. This will help build your brand and connect with potential clients on a personal level.
Show your expertise: Take photos of you giving talks at industry events or participating in panel discussions. This will help establish you as an expert in your field and build credibility with potential clients.
Create a brand story: Use photos to tell the story of your brand. This could include photos of your office, team, or community involvement. Use these photos to create a narrative that highlights what makes your brand unique and why potential clients should choose you as their agent.
Your branding photos are such an important part of your business and with this comprehensive shot list you will have all your bases covered!